“People ask the difference between a leader and a boss. The leader works in the open, and the boss in covert. The leader leads, and the boss drives.” – Theodore Roosevelt
Have you created your vision for your company and life? A Strategic Business Owner must be an effective leader. Vision creation is a critical leadership issue. Once it’s been created, you must then ARTICULATE the vision, passionately OWN the vision, and relentlessly DRIVE IT to completion!
Once you establish a vivid image of your desired future business, you then must share continually and passionately this dream with your team. A vision without execution is a hallucination! You must now effectively sell the direction of your company.
Don’t be afraid to sell emotionally. Again, you must win hearts, minds and wills. People change when their feelings change, not when their thoughts change. Make them feel differently. Help them feel w
hat you feel – your passion, hope and optimism. Help them want what you want. You must translate the vision into real terms and achievable steps. Going forward, it’s not only what you say; it’s how you say it that matters. Be dramatic and be memorable with your talks on the vision.
Don’t worry; you cannot over-communicate your vision. Your employees deserve and crave to know your heart’s desires. Keep them informed, involved and inspired. Be a persuasive storyteller. Let employees know specifically what you see in the future. For example, let them know what you see regarding sales and profit trends, market share penetration, number of employees, number of locations, dominant niches, product/service innovations, sales and marketing processes, structure, business systems, work flow, strategic alliances, office environment, etc. Continue to let them know they are part of the team!