Your banker is invested in your success. For that reason, they want to see a strategy geared toward customer focus, because that is a strategy that breeds business success. Can you explain to your banker how you are meeting your customers’ needs?
EXPERT TIP | Gary Furr, Organizational Development Consultant:
In order for your business to succeed, you need to be focused on meeting your customers’ needs. Very few customers will pay to have you meet a non-need. Get to know your customers and what they need from you so you can organize your business to meet those needs.
As a business owner, you want to understand your customers so that you can exceed their expectations in solving their problem or achieving their goals. Your banker wants to see this understanding because they know it will benefit your strategy.
You should be able to explain to your banker who your customers are, what product or service you are providing to meet or exceed their needs, and where they are located geographically. How is your company organized to meet those needs and provide superior performance? Presenting this information will help inspire your banker’s confidence.
With over 40 years of C-level business experience and an MBA in organizational development, I am uniquely qualified to help you achieve success in your business. Give me a call to set up a free consultation: 503-312-3145.
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Make Your Banker Happy
Advice of bankers in forming a relationship that will reap rewards well into the future.
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