A common issue in organizations is that leadership knows where the organization is going, but the employees do not. When direction is not communicated effectively, employees attempt to figure that out for themselves and then act accordingly, creating chaos. Effective communication gets everyone on the same page and eliminates confusion, helping to accelerate business growth.
Without effective communication, we tend to create silos of individual departments determining where they’re going—and that’s not necessarily in keeping with where the organization wants to go. That creates chaos within organizations, and chaos is the enemy of efficiency.
EXPERT TIP | Gary Furr, Organizational Development Consultant:
Effective communication will get everybody within the organization on the same page. It eliminates chaos, confusion, and hearsay. Imagine how well your company could do if everybody was in the same boat, on the same river, paddling the same direction. It’s different if there’s one person paddling the boat—then it’s pretty easy to direct the boat. But when you have 20 or 30 or 40 people within the organization and they’re not all paddling in a same direction, then you can’t get where you want to go. You can’t achieve that vision of the future that you want to achieve.
Most employees want to know where they’re going, what the future holds, and they want to be a part of something that’s bigger than themselves. This is particularly true for young people today. They’re not interested in just punching a timecard for 40 years, and doing the same thing over and over. They want to know that there’s an opportunity for the organization and for them within that organization. Communicating that clearly is critical.
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