In order to be successful we need to develop clarity on where it is we want the business to go. We need to develop goals and action plans in order to achieve those goals. We need to learn to set priorities among competing demands in order to achieve our goals. Being held accountable by a business coach can help you to achieve your goals.
Video Transcription
In order to be successful and to achieve the results that you want, the goals that you want to achieve, you have to, one: you have to know where you want to go and that’s important to gain clarity and what is it that you want to achieve but then you want to create priorities and how you’re going to get there because if you’re just going to go about it and say “oh this is where I want to go and I’m going to go there” you probably not going to reach it unless you set some goals and some action plans. So you have to prioritize your work.
One of the things that I teach my clients is what I call the STOP process. It’s a strategic time out process and what it is, is you take 15 minutes every day. Particularly in the morning to take 15 minutes of your time and think about what you could do that day that’s going to have the greatest impact on your business and the results that you want, to think about it, to plan it out and then to execute that because if you can step back from your business and say “okay, what can I do today? What can I prioritize that’s going to have the greatest return of my investment, time, energy and money?” and then you execute on that. You’re going to be much more effective, but that’s about setting priorities. That’s about deciding “what do I need to do today that’s going to have the greatest impact and then the focus, because what happens is things happen and you get distracted. You get distracted over here and you get distracted over here and if you lose sight of you priorities or you haven’t even set priorities, you’re not going to achieve that. It’s critical to set what is the goal for today and how am I going to achieve that and then set priorities on how you’re going to get there.
Goal setting is interesting because a lot of people set goals and very few people reach their goals and a lot of times the goals are unattainable. I think the key to setting goals is the old SMART tool – specific, measurable, attainable, realistic and timely. By setting goals in those parameters and then having a matrix to measure what the goals you set, so how are you doing. You set a goal January 1st to do something specific in your business or your personal life, either one. Okay let’s measure it on February 1st and see how you’ve progressed. Sometimes, maybe you didn’t achieve your goal but that’s okay, as long as you’re moving in the direction. Gaining clarify at what you want to achieve and then facing reality that this is where I’m at. And how do I bridge that gap between those two? The way I bridge the gap is to set goals to get there. There’s usually tension between where you want to be and where you’re at and the only way to relieve that tension is to lower the goal, which isn’t very effective, or you move towards the goal. So the most important aspect of goal setting is progress, moving towards the goal and really successful people keep raising the bar. Yeah, they get closer to the goal but as they get closer to the goal, they raise the bar a little further and they keep raising the bar. It’s a matter of progression. It’s more about the journey than the destination and goal setting is about the journey, about making improvements, continuous improvement in your business, in your personal life on a regular basis.
I think probably one of the most difficult things to do for anybody, including business owners, is that you can set goals and action plans that you want to achieve but then they get set aside or you get busy doing other things and you forget about what were those goals that was going to get accomplished and action plans. The beauty of having a coach is that they can hold you accountable and a coach is not emotionally
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