I appreciate being mentioned by one of the most knowledgeable individuals I know when it comes to automating your marketing process with a great product called infusionsoft. Standard Operating Procedures are critical to business success, yet too many small businesses have no systems or procedures in place and the owner becomes the system.
Most of us understand that systems and processes are necessary to be efficient. A business coach I work with (Gary Furr) claims you don’t have a business if you don’t have organized systems and processes. Why then do so many companies have their SOP (Standard Operating Procedures collecting dust on a shelf?-Why Your SOP Isn’t Working-G-Force Acceleration
Why do we agree so strongly about SOP
We meet many business owners who are running faster and faster on the business treadmill and they can’t run any faster. They are working as hard as they can and not getting the results that they hoped for. Without standard operating procedures this will not change and eventually they will become exhausted or kicked off the treadmill because it will only keep going faster and they can’t run as fast as it is moving.
SOP can help you to slow the business treadmill down so you can catch your breath
The only way to slow the treadmill is to develop effective systems and processes so that the business owner can step back and work on their business rather then always in it. Developing Standard Operating Procedures are critical not only to the daily effective operation of the business but to the eventual sale of the business in the future. SOP’s can free up the business owner to work on the 20% of their activities that generate 80% of their investment of time, talent, energy and money.
Please read the article by Giancarlo Newsome with G-Force Acceleration to learn more and if you are struggling in your business working too many hours and not making enough money, we can help you to develop systems and processes to help you learn to work on your business and not always in it.
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