Is your strategy for moving forward from the Covid-19 crisis the same strategy you had before the crisis? If so, you may want to reconsider your business strategy going forward with what many are calling the new normal.
The pandemic has caused a major disruption to business as usual. Many businesses were running smoothly and making money, and the current crisis is not unlike driving a car at 60 mph and suddenly crashing into a brick wall. It’s time for some damage control and assessment. While I don’t believe that the car you were driving is totaled, I do believe that business as usual will not get you the results you are looking for. Rather than limping along, trying to get by, we all need to re-evaluate how we deliver value to customers.
Here is my simple definition of strategy:
- Finding the need that the customer has
- organizing your business to meet that need in the most efficient and effective manner possible, and then
- collecting a check
Your customers’ needs may have changed slightly or dramatically since the crisis. The only way to understand what your customers’ current needs are is to communicate with them regularly on how you can help them be successful moving forward.
Focus more on how you can help your customers rather than trying to sell them something. Knowing what problem or pain they are experiencing and then organizing your business to address those pains is good strategy. Remember, this may be slightly or dramatically different than it was before Covid-19.
I run into far too many businesses owners who never call their customers and are running on autopilot. The result of this Covid-19 crisis and the subsequent shutdowns is that business has changed and we need to understand how that has impacted our customers. There is no reason to make this more complicated than that.
Once you have a complete understanding of those needs, you need to make sure you are organized to effectively and efficiently meet those needs. After you have done that, collecting the check is the easy part.
If you want to increase top-line revenue and bottom-line profit. Give me a call 503-312-3145 or email me at firstname.lastname@example.org
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Learn more on this topic, you can find the book, COVID Business Strategies for Small and Medium Enterprises, a collection of advice from a group of six business advisors and consultants across three continents and four countries who specialize in working with small and medium enterprises, available on Amazon.