We have all heard that “cash is king.” The origin is unclear, but it has been attributed to Pehr Gyllenhammar after the global stock market crash in 1987. At that time Mr. Gyllenhammar was CEO of the Swedish car group Volvo.
The maxim is used to reflect the belief that cash is more valuable than any other form of investment. Cash is typically considered to be the most liquid asset.
According to my mentor and friend Phil Symchych, cash is not king because the ace is more important than the king. Instead, Phil says, “Cash is not king, it’s the Ace.”™
Without cash your business cannot survive. A lack of cash is like Kryptonite to Superman and will eventually kill the business. Cash is indeed the ace in your business.
If you would like to learn how to generate more cash in your business and thrive rather than survive, give us a call. We are experts in business and helping businesses get into better cash positions. 503-312-3145.