Focus on Satisfying Customers

“Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?”-Jeffrey Gitomer

 A business leader is responsible for establishing the VISION and the FOCUS of the organization.As a business leader we need to focus on  satisfying customers and clients.

 Your company’s primary focus should be squarely on exceeding the expectations of your customers/clients. Begin to establish a culture whereby your team falls in love with your customers and their needs/wants and not your own company’s products or services. You are in business to attract, delight and retain customers in a profitable manner – period. The real value of your business is tied directly to the future, predictable cash flow from your highly satisfied and loyal customers. Without customers, you do not have a business.

Again, your focus should be on your customers and solving their needs and wants. It should not be about your company or your services and products. Teach your employees to value your customers, serve them well, and sniff out any customer problems or complaints. Keep your customers delighted and coming back for more! As a leader, have the courage to create an environment in which the customer is your companies primary focus.

As CEO, set the tone by visiting regularly the top 20% of your customers and keeping them satisfied. Find out what is on their minds. Aside from creating clarity of direction for your business, there is no better use of your time and talents.

 How are you doing keeping yourself and employees focused on satisfying your customers/clients? Never lose sight of the fact that your primary responsibility as a Strategic Business Owner is LEADING!

If you need help with your leadership skills, we can help.