Recently I had a friend come out to Oregon from South Carolina to attend my annual summer party. This was the 12th year for the summer party, a fun event with a magician to entertain my guest.
I became friends with Michael about three years ago when I started this coaching and consulting business after along career as COO for a large company. Michael had been a management coach and consultant for ten years when I met him and I hired him to mentor me. We have stayed in contact during this time and became good friends as a result.
As we visited, he admitted that his business was not as successful as it had been in the past. He was very concerned. There was an interesting turn of the tables as we talked. I found myself mentoring Michael on how to grow his business. The mentee had become the mentor.
I explained to Michael that he needed to be marketing his business on a more consistent basis. Because marketing is proactive work, not reactive. It requires effort and more consistent communication with our clients and customers. We have to quit thinking we are bothering our clients and customers when we reach out to them. We are helping them to be more successful. This concept applies to all businesses, large or small. Growing our businesses takes regular and consistent communication with our clients/customers. We can’t wait for them to contact us; we must be reaching out to them. Consistently. They want to hear from us.
If you would like to learn how to grow your business on a consistent basis, contact us. We are helping clients grow their businesses on a consistent and regular basis.