The Town of Sweet Pickles
Recently a good friend of mine was reflecting on her childhood and a favorite book series called Sweet Pickles, written by Jacquelyn Reinach. What a Mess tells the story of Goof-Off-Goose who relaxed in her hammock while the entire town of Sweet Pickles was busy getting ready for the first snow.
Goose’s front yard was a mess, littered with empty ice cream containers, old newspapers, and all kinds of junk. Goose had promised Smarty Stork that she would clean up her yard the following day and went back to sleep while everyone else labored away. Goose had all kinds of excuses as to why she could not clean up her yard right away and kept promising she would get to it tomorrow.
During the night a heavy snow fell over the town of Sweet Pickles, covering the town and Goose’s yard. When Goose awoke and saw the snow hiding the mess underneath, she was very happy that the snow had eliminated the need to clean up her yard.
I run into many business owners who are in denial of the state of their businesses. They keep thinking that it will get better tomorrow, but tomorrow comes and everything remains the same. Those business owners are not much different than Goose, content to ignore her problems and the issues that await her. But snow always melts, and the problems remain until they are acknowledged and dealt with.
If you want to make lasting change in your business, hope won’t get the job done. You have to take action. The sooner you do, the sooner you can solve the problems causing you stress. If you want your business to change, youneed to change.
Unfortunately, sometimes business owners are so immersed in the day-to-day that they can’t clearly see what is going on in their business. This is where an expert in business can make a significant difference. An expert’s clarity and lack of emotional involvement can help you see and confront the issues buried beneath the blanket of snow—all the day-to-day issues and tasks.
If you want to make significant improvements in your business, give us a call, 503-312-3145. We are experts in business with over 40 years of C-level business experience.