Albert Einstein 2

                                 ALBERT EINSTEIN 2      

In my last blog post I discussed a quote that has been attributed to Albert Einstein: “The definition of insanity is doing the same thing over and over again and expecting different results.”

Another one of Einstein’s insightful quotes is: “We cannot solve our problems with the                                same thinking we used when we created them.”

As business owners we often try to solve problems by turning to our own knowledge. It’s understandable—we’re self-reliant, independent, and committed. Who knows our business better than we do? Who cares more about it than we do? But it’s that very self-reliance that can land us in trouble. Rather than seeking out greater knowledge and information, or engaging a mentor, expert, or other individual with some relevant experience and outside perspective, we tackle the problem ourselves. We use the same knowledge, experience, and level of thinking that got us into the problem to begin with; we do the same thing over again and expect different results.

Sometimes we just can’t see the forest for the trees. We’re stuck in the woods, but we need a bird’s eye view. It’s our thinking that creates the situations we find ourselves in, yet our thinking is so much a part of us that we can’t distinguish what is landing us in trouble. That is how we end up trapped in the insanity of doing the same thing over and over, expecting different results.

If we want a different outcome in business, we may need to step back and see it from a different perspective. This means proactively seeking new knowledge, including help from those around us.

Need help seeing your business from a different perspective? Give us a call. We can help. 503-312-3145    http://www.garyfurrconsulting.com