The Essential Steps to Business Success—Step Six Marathon runners know the fuel their bodies need to go the distance. No one attempts a long-distance run without the right energy to burn. For business owners, and their employees, that fuel is purpose—our sixth step in business success.   Step Six—A Higher Purpose or Cause to Believe… Read More »

  The Essential Steps to Business Success—Step Five   As we continue the discussion of the keys to business success, no business can survive without excellent customers. At the same time, no business can be all things to all customers. Success demands that you know who your ideal customers are. Here are some critical questions to… Read More »

          The Essential Steps to Business Success—Step Four            In today’s business environment, talent alone will not ensure success. You must also learn the skills that help create a successful business, and essential to that undertaking is knowing your competition. Do Olympic athletes train in a vacuum,… Read More »

The Essential Steps to Business Success-Step Three How do you compete with the guy across the street or in the next town over? What makes a customer seek you out as opposed to the competition? Most likely your business has a lot of competition in the same space. Standing out in the crowd can be… Read More »

The Essential Steps to Business Success—Step Two Benefits and results is the language of customer orientation. Too often business owners focus on the mechanics of what they do, not the benefit and results of what they do. Potential customers/clients are not interested in the mechanics; they want to know what benefits and results they will… Read More »

       The Essential Steps to Business Success – Step One The Essential Steps to Business Success: I don’t know a single business owner who doesn’t want to grow their business, take it to the next level, and make more money. That’s what being a business owner is all about, but sometimes we get tripped… Read More »